The Palo Alto Research Center, the storied Xerox subsidiary responsible for many of the computer world’s breakthrough technologies, is making a move into clean technology and sustainable products and services. It’s a watershed moment of sorts: the birthplace of today’s user-friendly computing wants to be the birthplace of tomorrow’s clean and green innovations.

PARC, as it’s more commonly known, recent launched a Clean Technology Initiative, focused on key areas of clean and sustainable technologies: solar, energy distribution, energy conservation and efficiency, clean water, air quality, and some paper-reduction technologies (the latter, of course, aimed at Xerox’s core business).

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